On a hot summer afternoon in Dubai I sat in my office contemplating life and my reason for being. I thought to myself, “if I had 1 month to live, would I be in this job? if not, what would I do? how would I live? what would matter?”. At that time, I was running a multimillion dollar business, that was focused on A SINGLE BOTTOM LINE.. MONEY.
Fast-forward, four years later, I am running baraka, with my business partner Mahmoud, and a group of self-actualizing, inspiring human-beings, change agents, who believe in creating businesses that are driven by a triple bottom line.
We are refining what we do on a regular basis. One constant in our work is a commitment to values. We firmly believe in socially responsible business practice that puts people and the environment on par or ahead of financial reward. The businesses we are involved in are social/environmental ventures that are both on the ground and in the virtual space.
Rama Chakaki – Co-founder – The Baraka Group